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Our experts at PromoteClicks gets asked each week "to pay or not to pay". In other words, do you always have to pay for online advertising or are there other ways to get exposure? The answer is split. The best campaign is a blended campaign where there is a blend between paid (PPC) and non-paid (SEO) and also throw in a little social while you are at it.
SEO – Search Engine Optimization (non-paid) is built around creating the right type of content and the right amount of content. It is also developed by link-exchange and URL relevance.
PPC – Pay Per Click (paid) is built around purchasing ad space online -- banner ads, 1st page Search Engine results, and rich media.
For more information on options for your online advertising campaign, contact our offices today for a free consult.